OAK & IRON
Properties  ·  Coastal South Carolina

Residential. Land. Development. Coastal SC.

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33.7957° N · 78.8611° W Horry County, SC
01
Who We Are

FULL SERVICE.
REAL RESULTS.

Helping buyers and sellers across coastal SC — from your first home to your largest land deal. We work both sides of the market and bring a broker network that converts.

Land & Acreage Residential Investment CCAR & Strand MLS

We're based in Horry County — born and raised on the Grand Strand. Whether you're buying your first home, selling a property you've held for years, or looking to move a piece of land nobody else has been able to move — we're the team that shows up with straight answers and a real plan.

Our broker network is what sets us apart on land and development deals — we don't just list, we connect buyers and sellers with partners who can actually close. Residential sales keep us in the market every day. Land is where we make a real difference.

No volume chasing. No cold handoffs. You work directly with Devon or Craig from the first call to the closing table.

What We Do

FOUR WAYS
WE WORK.

From the first call to closing day — we cover every side of the transaction with the same team and zero runaround.

01 — Core Service
Listing

We bring properties to market the right way — priced honestly, presented professionally, and sold to the right buyer.

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02 — Core Service
Buying

We work your side of the table exclusively — with access to listings on and off the MLS across coastal SC.

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03 — Core Service
Consulting

Not sure what to do with your land or property? Straight-talk consulting for owners at any stage.

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04 — Core Service
Partnering & Repositioning

For landowners and investors ready to unlock a property's highest and best use — we step in as a true partner.

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Where We Operate

ROOTED HERE.
REACHING FURTHER.

We started where the land called us — coastal South Carolina. Growing deliberately into the broader Southeast and beyond, without losing the precision that comes from deep local knowledge.

Primary Market
Coastal SC

Horry County, Grand Strand, Conway, Loris, Little River, Longs, Green Sea — the full coastal and inland Horry County market where we have the deepest network.

Active Expansion
Southeast US

South Carolina, North Carolina, Georgia, Virginia, Florida — growth markets where our network and land expertise translate directly.

Long-Term Vision
National

Building the foundation for a platform-level real estate operation — one that pairs deep local knowledge with technology and institutional reach.

LET'S TALK
ABOUT YOUR
LAND.

No obligation. No pressure. Just a straight conversation with real estate professionals who will give you an honest assessment — not a sales pitch.

Our Story

BUILT ON
CONVICTION.

Two Grand Strand natives. Residential and land. A shared belief that real estate can be done better — and a broker network that backs it up.

Our Origin

Oak & Iron was born from a partnership between two Grand Strand natives who came at land from different angles — and realized those angles fit together perfectly. Devon Harrelson spent 15 years in hospitality and agriculture before following a natural pull into real estate and development. Craig Chapman grew up surrounded by the hotel and real estate industry, and never stopped thinking about what land could become in the right hands.

Together, Devon and Craig combine creative project management, real estate strategy, a shared passion for the environment, and a goal to work with partners far and wide — bringing the visions of landowners to life, pursuing their own, and generating real financial outcomes for everyone in the Oak & Iron ecosystem.

What We Stand For

SIX VALUES.

Full-Service

One team for every side of the transaction. No handoffs. No gaps. You deal with Devon and Craig from first call to closing.

Honesty First

We'll tell you what your property is worth before we ask you to list it. No spin. The truth now is better than a surprise at closing.

Local Roots

Born and raised on the Grand Strand. We know this market — every neighborhood, every road, every parcel — the way you know your own block.

Long Game

We're not chasing transactions. We're building a firm that will still be here in 20 years — and relationships that last longer.

Practitioners

We've been on every side of these deals — as buyers, sellers, advisors, and partners. That changes how we see the work.

Place-Driven

Coastal South Carolina is not a market to us — it's home. We operate with the stewardship that comes from that.

The Team

TWO FOUNDERS.
ONE FIRM.

Co-Founder · Land & Development
Devon Harrelson

Born and raised on the Grand Strand, Devon brings 15 years of experience spanning hospitality and agriculture — two industries that shaped his deep understanding of land, people, and place. An avid mushroom forager and outdoorsman, he's as comfortable walking a timber tract as he is structuring a development deal. Devon transitioned into real estate and land development when he recognized it as the natural intersection of his skills, interests, and a genuine passion for creating change — empowering landowners and stewards through smart, purposeful real estate and conservation strategies.

Co-Founder · Strategy & Development
Craig Chapman

A Grand Strand native with a worldly perspective, Craig has traveled extensively and brings an outdoorsman's instinct — snowboarder, fisherman, and someone who understands land from the ground up. Growing up immersed in the hospitality and hotel industry, he was surrounded by real estate activity from an early age, and that passion for development never left. Craig's drive runs deep: creative project management, market strategy, and an unshakeable belief that the right partnership can unlock the potential in any piece of land.

"Devon and Craig came together around a shared conviction: that coastal South Carolina land deserves a firm built by people who actually know it — and know what to do with it."

What We Do

WHAT WE DO.

Full-service residential. Land and development expertise. A broker network that converts. All of it, right here in coastal South Carolina.

01
Selling Your Home or Property

From a Myrtle Beach townhome to a 50-acre tract — we bring every property to market priced honestly, presented professionally, and sold to the right buyer.

Most of our sellers are regular people — a family selling a home they've outgrown, a couple downsizing, someone who inherited a property and needs honest advice on what to do with it. We handle all of it. Pricing based on real comps, not wishful thinking. Targeted marketing that reaches serious buyers. And someone in your corner from the first showing to the closing table.

  • Comparative market analysis and honest pricing strategy
  • Professional photography, copywriting, and MLS listing
  • Targeted digital marketing across Strand MLS, Zillow, and social
  • Buyer qualification and showing coordination
  • Negotiation and contract management through closing
  • Off-market buyer outreach for land and specialty properties
02
Buying a Home or Land

Whether you're buying a home to live in or a piece of land to hold — we work your side of the table exclusively, with access the average agent doesn't have.

Coastal SC moves fast. Inventory is tight, especially for land. First-time buyers and experienced investors both benefit from having someone in their corner who knows this market at the parcel level — who'll tell them when a deal is right and when to walk away. That's what we do.

  • Buyer representation for homes, land, and investment property
  • Access to off-market parcels before they hit the MLS
  • Neighborhood and parcel-level market intelligence
  • Due diligence coordination — surveys, title, environmental
  • Offer strategy and negotiation on your behalf
  • 1031 exchange coordination and investment structuring referrals
03
Land & Development

Land is where Oak & Iron operates differently. We've built a broker network that can actually close on land and development deals most firms can't move.

Land deals require a different kind of expertise — and a different kind of network. Whether you own acreage you haven't been able to sell, a timber tract you're thinking about developing, or a parcel with potential you haven't figured out yet, we'll give you a straight read on your options and connect you with the buyers, planners, and partners who can make something happen.

  • Land and rural tract valuation
  • Development feasibility and highest-and-best-use analysis
  • Broker network access for complex and off-market deals
  • Subdivision, rezoning, and entitlement strategy
  • Timber, agricultural, and conservation potential evaluation
  • Referrals to surveyors, attorneys, planners, and lenders
04
Investment &
Partnerships

For investors and developers looking to source off-market deals, structure a partnership, or move capital into coastal SC real estate.

Our long-term vision is a platform company — connecting capital with land and development opportunity across the Southeast. Right now that means building the relationships and the reputation that makes that possible. If you're an investor, developer, or institutional buyer looking for a boots-on-the-ground partner in coastal SC, let's talk.

  • Highest and best use analysis for rural, coastal, and agricultural land
  • Rezoning strategy and local planning coordination
  • Subdivision feasibility and parcel structure planning
  • Conservation easement evaluation and facilitation
  • Exit strategy development for investors and long-term owners
  • Off-market buyer matching for repositioned parcels
How We Work

OUR PROCESS.

01
Conversation

We start with a straight conversation — about you, your property, and your goals. No forms. No pressure. We listen first.

02
Assessment

We assess the land — its current use, its potential, the market, the constraints. We give you our honest read on what it's worth.

03
Strategy

Together, we develop a clear plan — whether that's going to market, repositioning over time, or holding until the right moment.

04
Execution

We execute with the full depth of our network and expertise — and stay with you until the outcome is right.

Browse Listings

PROPERTIES.

Active listings and available land across coastal South Carolina. IDX search coming soon.

Coming Soon

FULL MLS SEARCH
LAUNCHING SOON

We're integrating live MLS search via Showcase IDX — giving you access to all active listings in Horry County and the Grand Strand directly from this page. In the meantime, reach out and we'll send you current inventory that matches your criteria.

Get in Touch

PLANT THE
SEED.

No pressure. No pitch. Whether you're buying, selling, or thinking about land — start with a straight conversation.

Let's talk.

Reach Devon or Craig directly — or use the form and we'll get back to you within one business day.

General Inquiries
Devon Harrelson · Land & Development
Craig Chapman · Strategy & Development
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